Starting small is good
People can have a tendency to think that a larger audience means a better event. This is not true.
Starting small is important for building the culture that you want for your group. The smaller group can get to know each other better first and will become the people that help maintain the culture as your event grows. I believe we started with about 20 people in the beginning.
Starting small also gives you more of an opportunity to intentionally grow a diverse group from the beginning and to adapt based on feedback you receive.
Standardization makes your life easier
Spend less mental energy on the planning by setting things up for yourself ahead of time and setting a process for anything that you have to do ahead of time.
Having an event consistently is not only good for building relationships, but it makes things easier for you as the organizer. With the same day/time, it becomes easier to schedule your featured leaders. You can give them a few options and limit having to go back and forth on dates.
Create a Google Form to collect the speaker’s information that you will use to share the event ahead of time (things like their name, title, bio, picture, recording approval.) This saves so much time of emailing people back and forth.
Create a template Email Invite Placeholder that you share with every featured data-person when they commit to a date. This will include all the details that they need to know about the event (where to upload their speaker information, how to join, example questions, link to recordings of past sessions, etc.)
Write out your intro so that you can use it each week to welcome people in, let them know how to ask questions, and introduce the speaker.
Consistency is crucial for building relationships
After our Data Science Hangout end of year survey, we found that 58.3% of people join 1-2 times a month. However, when asked about the recommended cadence 56% said they want it to be weekly and 24% said bi-weekly.
One person said: “I don’t think that weekly hangouts are strictly necessary (but it is nice.) I’d hate to see it drop to only once a month just because there would be less opportunities to jump on.”
For our Data Science Hangout, it took us 5 weeks for a core group of repeat attendees to emerge.
Keeping the regular consistency allows community members to jump on when it fits in their schedule and keep in contact with other community members. After joining for a few weeks and seeing regular faces, I’ve noticed that people get more comfortable commenting in the chat and asking questions.
Once people have met each other and spoken through the chat during the event, they are more likely to set up separate side conversations and build relationships.
Always welcome people and be clear that it’s open to all
It’s important to explicitly tell people what to expect and who the events are for. If you’re hoping beginners will join, let them know that!
Recognize that a welcoming environment may look a lot different to you as the organizer than it does to a new attendee. It can be helpful to reach out to a few people that have joined your events and ask if they may be open to giving you feedback.
Connecting with a handful of members after an event lets you learn so much about their experience. For example, if you ask how they found out about the group, you may discover that it took a few months for them to join after first hearing about it. With this information, you can explore ways to make it more welcoming for others.
A few other tips:
- Let people know ahead of an event that they’re free to listen in and don’t necessarily have to participate.
- Make it clear how to ask questions and give people an option to ask anonymously.
- Let people know in your marketing of the event that it’s an inclusive space, open to all regardless of their experience or background.
- Beware of terms/lingo that new attendees may not know. Share definitions in the chat when acronyms come up.
- Remember at the beginning of an event that it may be someone’s first time there.
Planning ahead makes things less hectic
This is something that got easier as the group grew. I highly recommend trying to schedule out for at least 4 weeks to 2 months. Recognize that this will be harder in the beginning, but you will get there!
Giving yourself some leeway in planning takes so much pressure off. It’s also easier to find someone who can agree to an event over a month away.
This was a helpful lesson learned in getting people to agree to a specific date to join us as a featured leader. As you connect with people through your community group, ask them if they may be interested in being a featured leader at some point? If they say yes, you can offer them a few options 2 months out to pick from and lock it down right away. If they have to switch, that’s ok - if there’s enough time you can still shuffle speakers around.
I keep a spreadsheet of accepted speakers and potential speakers. This is also helpful for viewing the diversity of your featured leaders at a high level.
Other thoughts:
While I was nervous for the first few, it gets a lot easier as you do things and as people get to know each other. I am honestly so excited every Thursday to see everyone now.
Google invites can get messy if you’re going to have lots of people attending each week. It was hard to add new people without notifying everybody else on the invitation. This led us to use Addevent to make it easier for people to add to their own calendar.
Take a moment to step back once in a while and think about how you can make things easier for yourself. It needs to work for you if you’re going to keep it consistent and not get burnt out.
There isn’t really a theme to each week but one will often naturally arise. I try to take a few short notes during the session of what I want to share in my recap. This makes it easier to go back and find certain sections of the recording.