Customer Churn Report: Professional Products

Updated: June 24, 2024

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Overview

Understanding our customer churn is essential to DemoCo’s success. In 2022, our customer churn was 17.3% - leading to revenue loss of $2.2 million. Our 2023 goal is for customer churn to be under 10%.

Churn by quarter

Purchase characteristics

Purchase characteristics by contract type and churn status
Average purchase Total transactions Days since last purchase
Month-to-month
Did not churn $49.99 19 135
Churned $50.52 16 293
One year
Did not churn $50.00 2 126
Churned $50.54 2 282

Contract type