Overview
Understanding our customer churn is essential to DemoCo’s success. In 2022, our customer churn was 17.3% - leading to revenue loss of $2.2 million. Our 2023 goal is for customer churn to be under 10%.
Churn by quarter
Purchase characteristics
| Purchase characteristics by contract type and churn status | |||
| Average purchase | Total transactions | Days since last purchase | |
|---|---|---|---|
| Month-to-month | |||
| Did not churn | $49.99 | 19 | 135 |
| Churned | $50.52 | 16 | 293 |
| One year | |||
| Did not churn | $50.00 | 2 | 126 |
| Churned | $50.54 | 2 | 282 |
Contract type
