About Me

Isabella Velásquez

Sr. Product Marketing Manager, RStudio.
I’d love to share your data science story on the RStudio blog!

  • isabella.velasquez@rstudio.com
  • Website: ivelasq.rbind.io
  • Twitter: @ivelasq3
  • Github: @ivelasq
  • LinkedIn: @ivelasq

Intro Question

What is your favorite data science or technical blog?


  • Why create a blog
  • Deciding on topics
  • Considerations
  • Tools for creating a blog


Available at

Types of Websites

Why create a blog?

It’s time to share what you know!


  • Share what you’ve learned
  • Write about your opinions
  • Give updates and news


  • Practice writing
  • Create a portfolio of work
  • Centralization of information

Why have an external blog?

Why have an external blog?

Why have an internal blog?

  • Share information more easily and effectively
  • Improve collaboration
  • … resulting in a community for your colleagues

Differences between an internal and external blog

  • Audience
  • Search engine optimization

Types of posts

  • Standard lists
  • Profiles
  • How-to/tutorials
  • News posts
  • Problems-and-solutions
  • Case studies
  • Comparison posts
  • Stories
  • Open questions
  • Inspiration
  • Research
  • FAQ
  • Reviews
  • Interviews
  • Cheat sheets
  • Checklists
  • Infographics
  • Debates
  • Presentations

What do you need?

  • Goals and purpose
  • Values
  • Helpful and relevant content
  • Guardrails
  • Buy-in and ownership
  • Norms and feedback
  • Workflow and maintenance
  • Technical stuff, too!

Building a Blog With R

  • Knowledge of R and R Markdown
  • Version control
  • Hosting

Today’s Demos

Open call

Do you have a story to share about data science?

Consider contributing to the RStudio Blog!

Reach out to isabella.velasquez@rstudio.com.

Thank you!

  • Twitter: @ivelasq3
  • Github: @ivelasq
  • LinkedIn: @ivelasq